Privacy Policy

Last updated: 12 April 2026

Scope note. This policy covers our pre-launch waitlist only. A full product privacy policy will be published before any customer bank connection or HMRC filing service goes live.

1. Who we are

Tickety is a trading name of SORTED BOOKKEEPING LIMITED, a company registered in England & Wales with company number 17152012. We are the data controller for the personal data described in this policy.

Registered office: [Registered office address — to be added]
Privacy contact: privacy@tickety.tax
General contact: hello@tickety.tax
ICO registration: [TODO: add ICO registration number once issued — we are currently in the process of registering with the Information Commissioner’s Office]

2. What this policy covers

Right now, Tickety is a simple waitlist landing page. We are not yet operating the bookkeeping, Open Banking or HMRC filing service we intend to launch. This policy only describes what happens when you join our waitlist at tickety.tax.

Before we launch the full product, we will publish a new, more detailed privacy policy covering things like bank data, transaction categories, HMRC submissions and any data shared with accountants. Nothing in this policy should be read as describing a service that is already live.

3. What personal data we collect

When you join the waitlist, you give us:

Your first name
Your email address
Your approximate annual turnover band
Your trade or profession

If you contact us directly by email, we will also hold whatever you choose to send us in that message.

We also passively collect technical data such as your IP address, rough location, device type, browser and the pages you visit, via our analytics and advertising tools described below. If you accept cookies via our cookie banner, Google Analytics 4, the Meta Pixel and Google Ads tag may also collect data about your visit for analytics and ad measurement purposes.

4. Why we collect it (lawful bases under UK GDPR)

Consent — you are choosing to give us your details by filling in the waitlist form, and you can withdraw that consent at any time.
Legitimate interests — we use the aggregate waitlist data (for example, turnover bands and trades) to understand demand and improve the landing page. We have considered your interests and do not think this use overrides your rights.

5. How long we keep it

We keep waitlist data until 12 months after we launch the service, or until you ask us to delete it — whichever comes first. If we decide not to launch, we will delete the waitlist within a reasonable period and let you know.

6. Who we share it with

We do not sell your data. The third-party providers we currently use are:

Resend (email) — sends the waitlist confirmation email and future launch announcements.
Vercel (hosting & analytics) — hosts the website and provides cookieless, privacy-friendly web analytics.
Meta (advertising) — if you accept cookies, the Meta Pixel measures which Facebook and Instagram ads bring people to the site. We do not share your waitlist data with Meta.
Google (advertising) — if you accept cookies, the Google Ads tag measures which Google ads bring people to the site. We do not share your waitlist data with Google.
Google Analytics 4 (analytics) — if you accept cookies, GA4 collects page views, user interaction events, device and browser information, and approximate location derived from your IP address. Data is retained for 14 months under Google’s default retention setting. Google processes this data under its Business Data Privacy framework. GA4 is only loaded if you click Accept on the cookie consent banner.

We will also disclose data if we are legally required to, for example in response to a valid court order.

7. International transfers

Some of our providers (Vercel, Resend, Meta, Google including Google Analytics) are based in the United States. Where personal data is transferred outside the UK, we rely on the UK Extension to the EU–US Data Privacy Framework, UK adequacy regulations, or the International Data Transfer Agreement / Addendum to the EU Standard Contractual Clauses, as applicable to each provider.

8. Your rights under UK GDPR

You have the right to:

Ask for a copy of the personal data we hold about you
Ask us to correct data that is wrong or incomplete
Ask us to delete your data
Ask us to restrict how we use it
Ask for your data in a portable format
Object to how we are using it
Withdraw consent at any time, without affecting past processing

To exercise any of these rights, email privacy@tickety.tax. We will respond within one month.

9. Cookies

We use a consent cookie, and — if you accept — analytics cookies for Google Analytics 4 and marketing cookies for the Meta Pixel and Google Ads tag. Full details, including a table of every cookie, are in our Cookie Policy.

10. Security

We take reasonable technical and organisational steps to protect your data, including encrypted connections (HTTPS), restricting access to the waitlist data and keeping our systems patched. No online service is ever 100% secure, and we will tell you promptly if a breach puts your data at serious risk.

11. Children

Tickety is aimed at sole traders and small business owners and is not directed at children under 18. We do not knowingly collect personal data from children. If you believe a child has given us data, please email privacy@tickety.tax and we will delete it.

12. Complaints

If you are unhappy with how we have handled your data, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

13. Changes to this policy

We will update this policy as our service develops. If we make material changes, we will email everyone on the waitlist before the changes take effect. The “last updated” date at the top of this page will always reflect the current version.

14. Contact

If you have any questions about this policy or your data, contact us at privacy@tickety.tax or write to us at:

SORTED BOOKKEEPING LIMITED
[Registered office address — to be added]
England & Wales